SEARCH ENGINES
LOCAL SEARCH
Search Engines today include a lot more than organic search – from news and images, to travel and finance. However, local search is a top search engine priority, as The Kelsey Group reports that three out of four Internet users are performing searches for information within their local communities.
DID YOU KNOW?
The Kelsey Group reports that 74 percent of Internet users perform local searches.
Demand Keeps Search Engines Focused on Local
As local search continues to be a dominant force on the search engine scene, the demand for a better local search experience, for both users and advertisers, continues. Virtually every search engine company is expanding its local search capabilities and products.
Search engines are striving to improve local search relevancy by using tools to better understand user intent and are continuing to enhance the user experience with personalization, mobile features, advanced mapping, user reviews and more. Local search is also a source of advertising revenue for search engines as many small businesses have yet to integrate online advertising into their marketing programs.
SEARCH ENGINES TIDBITS
AOL
DID YOU KNOW?
Google owns a 5 percent stake in AOL.
OWNERSHIP
AOL Time Warner, Inc. operates AOL Search.
comScore RANKING
comScore data ranks Time Warner properties #5 in IYP searches and #4 in property searches.
AskCity
DID YOU KNOW?
When consumers search AskCity for business listings that offer Entertainment coupons, they can print coupons with a free 14-day no-obligation trial.
OWNERSHIP
AskCity is owned by IAC/InterActiveCorp.
comScore RANKING
comScore data ranks Ask.com #12 in IYP searches and #6 in property searches.
Citysearch
DID YOU KNOW?
MenuPages‘ menus content will be added to Citysearch restaurant profiles.
OWNERSHIP
Citysearch is an operating business of InterActive Corp.
comScore RANKING
comScore data ranks Citysearch #10 in IYP searches.
Dogpile
DID YOU KNOW?
DogPile's SearchSpy allows users to view the queries of other DogPile searchers in filtered and unfiltered versions.
Dogpile’s Dalmatian mascot appeared on the Jeopardy! Teen Tournament.
OWNERSHIP
Dogpile is owned by InfoSpace, Inc.
Excite
DID YOU KNOW?
Excite was created in 1995 by six young software developers in the garage of a suburban Calif. home.
OWNERSHIP
Excite is a property of IAC.
Google
DID YOU KNOW?
Google flights SMS delivers news on the status of flights when you text an airline and flight number to 466453 (GOOGLE).
In September 2004 Google updated its local search service with a focus on map features.
“Googol" is the mathematical term for a 1 followed by 100 zeros.
comScore RANKING
comScore data ranks Google #4 in IYP searches and #1 in property searches.
HotBot
DID YOU KNOW?
Users can customize the look of their HotBot search by choosing from a variety of backgrounds.
OWNERSHIP
HotBot is owned by Terra Lycos.
InfoSpace
DID YOU KNOW?
InfoSpace sold Switchboard to Idearc.
OWNERSHIP
InfoSpace owns Dogpile, MetaCrawler and WebCrawler.
comScore RANKING
comScore data ranks InfoSpace #11 in IYP searches and #7 in property searches.
Kudzu
DID YOU KNOW?
Kudzu offers online "how to guides" that help consumers select local businesses’ products and services.
OWNERSHIP
Kudzu is privately held.
Local.com
DID YOU KNOW?
Local.com acquired PremierGuide.
OWNERSHIP
Local.com is owned and operated by Local.com Inc.
comScore RANKING
comScore data ranks Local.com #8 in IYP searches.
Lycos
DID YOU KNOW?
Lycos launched a military online community in conjunction with the Army's 230th birthday, called Tripod for Troops.
The name Lycos comes from the Latin word for wolf spider.
OWNERSHIP
Lycos is owned by Daum Communications.
comScore RANKING
comScore data ranks Lycos #8 in property searches.
Mamma
DID YOU KNOW?
Mamma has a health search in beta at www.mammahealth.com.
Mamma was originally created by Herman Tumurcuoglu as the thesis for his master’s program at Ottawa's Carleton University.
OWNERSHIP
Mamma is owned by Mamma.com, Inc.
comScore RANKING
comScore data ranks Mamma #19 in property searches.
MetaCrawler
DID YOU KNOW?
Search results can be displayed in ten different languages.
OWNERSHIP
InfoSpace owns MetaCrawler.
Metrobot
DID YOU KNOW?
Advertisements at Metrobot are free of charge.
MSN Search
DID YOU KNOW?
MSN has a partnership with YELLOWPAGES.com involving mapping capabilities.
OWNERSHIP
MSN Search is owned by the Microsoft Corporation.
comScore RANKING
comScore data ranks MSN #7 in IYP searches and #3 in property searches.
TrueLocal
DID YOU KNOW?
TrueLocal upgraded their data products including FranDat, BrandDat, and NUD.
OWNERSHIP
TrueLocal is part of the Geosign Family of Companies.
Tyloon
DID YOU KNOW?
Tyloon launched a Chinese local search engine - http://China.Tyloon.com.
WebCrawler
DID YOU KNOW?
WebCrawler's mascot is a spider named Hunter.
Yahoo!
DID YOU KNOW?
Yahoo! signed a distribution deal with R.H. Donnelley.
OWNERSHIP
Yahoo! is owned by Yahoo, Inc..
comScore RANKING
comScore data ranks Yahoo! #1 in IYP searches and #2 in property searches.